Bridal Industry Pro: Ashley Kimberl


All week I have introduced you to a bit of insight into the amazing world of bridal gowns through the eyes of Marialexandra. Today, I thought it would be a great turn of events if I introduced you to a well known Hampton Roads bridal professional, Ashley Kimberl. You can read her bio below, but she has been in the Hampton Roads Bridal Scene for a decade now and is a great wealth of knowledge. 

I asked her to give a few pointers of what brides need to know when shopping for their dream dress, what styles she sees jumping off the racks and a bit of knowledge on trends for 2010.

"Its all about making a statement!  Most of the 2010 trends that we are seeing brides interested in are over the top styles with the "WOW" factor.  One-shoulder gowns, Ruffle detailing throughout skirt, Floral Accents. Detachable Skirts and/or Trains, All over Lace and Simple Chiffon Destination styles are the most popular trends for this year." says Ashley. 

Here are a few of her key pointers for New Brides:

1.  Make sure you schedule and appointment when you are ready to start trying on gowns to ensure quality service.

2.  Searching for your wedding gown can be a very overwhelming experience.  To help you have the least amount of stress while finding the perfect gown, it is recommended that you shop with only 1-2 people for the first time out.  Too many opinions can cause most brides to get confused about what they are really looking for in their gown and forget that all that matters is what THEY LOVE! 

3.  Having a Price Point in mind before you start your search can help. 

4.  Most bridal shops special order wedding gowns which takes anywhere from 4-6 months to receive.  It is good to give yourself plenty of time before your wedding date to find your gown.  The average bride purchases her gown 1 year before her wedding.






For ten years, Ashley Kimberl has been working at All the Rage in Virginia Beach, where she began her career as a special occasion and prom specialist.  Ashley’s creativity and love for fashion helped her quickly learn the ins and outs of the special occasion industry and within two years became assistant buyer for the company. 

As All the Rage grew into one of Hampton Roads leading bridal and special occasion stores, Ashley became more involved in the bridal department working closely with many brides assisting them in finding the wedding gown of their dreams.

Today she serves as the Bridal Manager, where she strives to ensure that all brides experience the best quality and service a salon can offer.  Ashley finds her job extremely rewarding, as she loves helping a bride select what could be the most important dress she’ll ever wear.




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