First we'd like for you to meet Rob:
Rob Principe is one of the world’s leading experts on the DJ and music industry and the founder and chief executive officer of Scratch Music Group, a venture-backed, high-growth music and technology company that is the nation’s leader in DJ booking, technology and music education. An internationally-recognized brand, Scratch Music Group is comprised of three business units: Scratch Events, which provides DJ talent for some of the most influential brands in the world; Scratch DJ Academy, the world's leading DJ learning center, which Principe co-founded with the late Jam Master Jay of Run DMC; and Scratch Weddings, the nation’s leading provider of highly skilled, experienced and affordable marquee DJs for weddings.
We asked Rob a few questions about the inspiration of Scratch Weddings, their brand and outlook on the event world...Here is what he had had to say!
1. What was your inspiration in the creation of Scratch Weddings?
Given the success of our events business, clients began approaching us for their own personal events and weddings. We felt honored that they would entrust one of the biggest nights of their lives to our DJ services and saw an opportunity to provide a level of quality, skill and professionalism that was unprecedented and do so nationwide. Based on the needs of our existing customers we were inspired to launch Scratch Weddings and provide all couples with their choice of highly experienced and affordable marquee wedding DJs through the most stress-free and hassle-free process.
2. Where is an unexpected place, that you have found new inspiration for furthering the vision of Scratch Weddings?
Music is very personal and it’s important to find entertainment that fits your style and taste; we recognize how critical that is when planning such a momentous event! Our goal is to personalize and deliver an experience that will make your event unique. We are able to achieve this by providing the most skilled DJs in the space who can build a soundtrack around even the most out-of-the-box requests. And what inspires us to continue to do this? Comments like these from happy clients:
“Scratch should be everyone's first choice for their wedding DJ. That's all there is to it. The service is impeccable, their DJ's are incredibly talented, and their crews are like ninjas with the equipment set-up and strike. All of this makes for a 100% worry-free day with guaranteed success on the dance floor.”
3. What is one piece of advice you would give to a bride looking for inspiration, in beginning with her search for an amazing event flow and music selection?
Since every couple comes in with a different vision for what they want out of their night, we have a list of questions to help guide them through the decision-making process. And we encourage our couples to explore what’s possible by providing examples and options. The choice of wedding DJ should fit this vision and to help them achieve that, here at Scratch, we hand pick several wedding DJs from our team based on a couples interests and provide them with bios that include videos, mixes and photos to make the perfect match. Once a choice is made, the couple has the opportunity to meet with the DJ for a live demo. In addition, they can have DJs simultaneously perform along with musicians; couples can even learn to DJ a short set at our Scratch DJ Academy and wow their guests with a performance of their own, and have a mosh pit on the dance floor if that is their desire. It is their night, and we want to help make it the most memorable.
Posts
