Blogging Bootcamp Coming to Virginia!

I have the great honor of hosting Liene Stevens from Blue Orchid Designs and
The Smart Planner™ in Norfolk for a limited seat engagement. Liene is traveling the nation sharing some of the secrets to her successful blog to a limited number of wedding professionals and Hampton Roads has the great honor of listening to this national wedding phenom.

The Program:
You already know why you should blog. We'll show you how.
Blogging Bootcamp
Who: Any wedding professional who wants to effectively leverage online
media to grow their business
When: Wednesday, August 12th, 2009
Time: 9 am - 4 pm
Where: The Studio of Scott Hayne Photography
Cost: $150 per person

Since the launch of the Blue Orchid Blog in 2006, it has grown to include
over 3000 unique daily visitors and is partially to credit for the launch of
two new Blue Orchid Designs offices on the East Coast. In the Blogging
Bootcamp, Liene will share specific strategies and techniques she has
personally used to grow the Blue Orchid Designs blog to where it is today.
This workshop is open to all wedding professionals, not just wedding
planners. Space is limited and will be filled on a first come, first served
basis so reserve your spot now! Laptops are optional and lunch will be

Topics covered will include:
*How to discover and leverage your blogging voice
*How to maximize your blogging ROI
*How to develop killer content - consistently
*How to set short term and long term goals for your blog
*How to effectively analyze your stats and blog traffic
*How to increase your readership and keep them coming back for more
*Specific strategies and techniques to use your blog to improve your main
website's SEO or "findability" on Google
*How to promote your brand through your blog's design and content
*Maintaining professional boundaries while still being personable
*And more!

The Blogging Bootcamp will not be a class on blogging philosophy. You
already know that blogging is a good idea. We'll be showing you how to
do it so that it is worth your time. No topic will be off the table, and any
questions you may have will be fair game.

The Presenter:
Image Courtesy of
With prior experience in planning events in the non-profit, corporate and
private sectors, Liene Stevens opened Blue Orchid Designs, an event design
and planning firm specializing in luxury weddings. One of Arizona's fastest
growing wedding planning companies, they have expanded nationally to
include the New York City and Washington DC bridal markets. Liene's
expertise has been sought out by numerous publications, including The New
York Times, Conde Nast Portfolio, Washingtonian Magazine, Arizona Society
Magazine, and CNN.
Liene studied cross-cultural psychology at Arizona State University and her
experiences working in developing nations have enabled her to think quickly
on her feet. While serving as one of the executive directors at an international
non-profit, Liene received specialized training in leadership, crisis
management, teambuilding, as well as conflict resolution and mediation.
In addition to planning stylish weddings and events through Blue Orchid
Designs, Liene is the founder of The Smart Planner, a business coaching
resource for professional wedding consultants. Event planners from around
the world have credited Liene's strategic mentoring with increasing their
profit margins and improving productivity goals. Her first book is scheduled to
be released Spring 2009.
Liene is honored to serve on the board of directors for the Pink Initiative, a
non-profit organization comprised of wedding industry professionals
dedicated to funding a cure for breast cancer. Liene is also an ordained
minister and is known for her patience, flexibility, humor and the genuine
friendships she forms with her clients.
Liene Stevens is the founder of Blue Orchid Designs, a wedding planning firm
with consultants in Arizona, New York and Washington DC. Since the launch
of the Blue Orchid Designs blog in 2006, it has grown to include over 3000
unique daily visitors, including brides, wedding vendors, national magazine
editors and all of her proud aunts.

Known for her honest and pragmatic style, Liene will share specific strategies
and tips on how to find and leverage your unique blogging voice, how to
consistently develop killer content, how to effectively promote your brand
online and more.
Click here if you'd like to attend.

1 comment:

Scott said...

We will definitely be there!


Copyright 2009 All Rights Reserved | Blogger Template by A Creative Bride